Video Marketing

Dental Consultant Coaching

One of the fastest growing trends in marketing is the use of video. Don’t fall behind! Using video is an effective way to share ideas with online audiences.  Whether you are a consultant or speaker, you’ll stand out with a professional video.

Video Blogging

Google’s SEO algorithm is very friendly towards video content. Simply put, your video efforts will reward you with better search engine rankings. According to Hubspot, placing a video on your landing page can boost conversion rates by as much as 80%. Are you taking advantage of all the great things you can share about your business with video content?

Keep it Authentic, Keep it Informative

The two most important things to remember in creating online video content is to be authentic and informative. Don’t stress over perfection, instead let your audience see you in your office just as if they were there having a conversation with you. Video blogging should be relaxed. Don’t forget to keep your content informative. All the special effects in the world won’t do anything for your bottom line if you aren’t informing potential customers as to the reasons they need your services. Project confidence and authority in your voice, and keep the setting clean and easy to look at.

Not Sure Where to Start?

If you don’t know where to begin in producing video content, or you don’t have the time, the Identity Dental Marketing team can help. We can provide you with scripts and professionally created introduction and conclusion slides for your video. We’ll also help you publish the content so that it is optimized for SEO.